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How to differentiate your startup from the competition

Jonathan Cogley 9 November, 2017 1 Comment Uncategorized

Many startups struggle with how to differentiate themselves from their competition.  They spend energy trying to come up with unique features that their competitors don’t offer.  This is typically the wrong approach.  Even if they do implement feature XYZ that their competitor doesn’t offer – how long will it take that competitor to take notice

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