After starting my career in sales at a startup where I was one of the first salespersons, there was a lot I didn’t know… like a lot. Startups, while providing a great way to start a career and learn about business on the fly, also pose a lot of challenges and there are many
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“How are things going?” they ask. “Busy,” you reply. “Busy is good! Better than the alternative!” they fire back. This is an exchange that every startup founder has experienced many times. But is “busy” really good? Sometimes—in fact, often—we’re too busy and are actually struggling. I call it The Toxicity of Busy. I think this
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So you want to raise money for your startup, but you don’t know where to look. One thing is certain—you’ll have plenty of competition. There are many people looking to fund their startups. Finding appropriate places to seek funding starts with understanding the lifecycle stage of your startup. Take a look at the three lifecycle
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As a startup, there are so many facets of your business which are important as you get your company off the ground and competing in the marketplace. You must have a strong product, and understand your market, your customers, and why your product/platform/solution is necessary. Often, we engage with startups who have a great
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Technical Due Diligence – The Meaning Technical due diligence is the process of validating the technology assets, risks, and liabilities associated with a startup. A minimum viable product (MVP) is an example of a startup technology asset. Risks often take the form of technical debt, capability gaps, or deficiencies; certain forms of risk may also
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You’re a cool startup. You’re moving fast and pivoting as needed. Nothing is written in stone and your team is small enough that you can change direction quickly. What do you need a budget for? Budgets are for big companies with accounting departments and corporate cost codes, not startups, right? Wrong. Think of your tech
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Is your startup still small? Maybe just you and your co-founder, or one or two employees. If so, everything is likely still close knit, with people working well together and communicating easily. Chances are, company culture, mission statements and core values all seem too heavy weight and bureaucratic to talk about just yet. It’s just
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Our founder and CEO, Jonathan Cogley recently spoke on The Gentleman Style podcast with host Marcus Norman about various insights for B2B SaaS startups, especially during the pandemic. Marcus Norman is a leader and entrepreneur who offers weekly resources for those hoping to improve their finances and relationships. His hit show The Gentleman Style podcast
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Startup companies often ask the question: “What is the most critical technical item we should address?” There’s no silver bullet, but cybersecurity comes close Every startup is unique – there’s no single ‘do this first’ action item that fits everyone. But cybersecurity should have a prominent place on your very first to-do list because it’s
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Having a team customer success mindset is as important to your business success as product development and sales. Here’s the process. Starting a business is challenging and the first areas of focus are typically product development and sales. Once companies have enough customers on the books, they can then justify a Customer Success Manager. Before
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