Startups and RFPs. Is it a waste of time?

Jonathan Cogley
Startups and RFPs. Is it a waste of time?
So you have come across your first RFP as a startup … (Request for Proposal in case you are wondering). Maybe a customer sent it to you after some Google searches or perhaps one of your new sales guys stumbled upon it. Here is a quick lowdown of what you need to know about RFPs for a startup…
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How to differentiate your startup from the competition

Jonathan Cogley
How to differentiate your startup from the competition
Many startups struggle with how to differentiate themselves from their competition. They spend energy trying to come up with unique features that their competitors don’t offer. This is typically the wrong approach. Even if they do implement feature XYZ that their competitor doesn’t offer – how long will it take that competitor to take notice and implement XYZ in their product too? Features can...
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Your startup must focus on revenue – here’s why

Jonathan Cogley
Your startup must focus on revenue – here’s why
This will sound cold and heartless but focus on revenue – a startup needs revenue to survive and grow. This should be your primary focus. If you are making money, then you are probably solving a problem that people are prepared to pay money for and probably doing something right. Follow that path, listen to their needs, adapt your approach, grow and learn.
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Startup time management and The Law of 1440

Jonathan Cogley
Startup time management and The Law of 1440
Startup time management is a problem that comes up a lot. There is so much to do and it is hard to prioritize. There are typically new tasks popping up everyday, fires to put out and then high priority items that are becoming more urgent with each passing day. It begins to look like lower priority items will just never get done.
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