Elevator Pitch

Definition: 

An elevator pitch is a short description of your product idea or business startup that makes potential investors curious to know more. It’s the sales pitch of your company. 

How do you write an elevator pitch for a startup?

Create an outline in which you can fill in the details of your company and the product or service you’re creating. Every good elevator pitch should include four main parts, so you use those as the basis of your outline.

1. Your product name and category
2. The problem you are trying to solve
3. Your proposed solution
4. The key benefit of your solution

And remember, always conclude your elevator pitch with a specific call to action that lets your audience know the next step you want them to take. 

What are 3 things your elevator pitch should include?

• Time restraint: There’s a reason why it’s called an elevator pitch. It should be short, sweet, and to the point. For most startups, this means trimming down your pitch between 30 seconds to two minutes. While this can be challenging, it always helps you gain clarity in how you communicate your big idea. 
• Memorability: Investors rarely commit funds to business ideas that don’t stand out from the crowd. Lean into the unique selling point of your product or service. Don't hesitate to let your audience know what makes your organization different from the rest.
• Specificity to your audience: Once you’ve nailed down the boilerplate version of your elevator pitch, tailor the details to include relevant points for the audience you’re addressing. After all, not all investors are the same. Take the time to fine-tune your pitch, so it always feels crafted for those listening.